The Uncultured World Cup

The Football World Cup is easily the biggest sporting event, and because it happens only every four years, people are always glued. One of the most integral parts of any World Cup is the rivalry and healthy competition.

So we thought, as long as fans are going at it with each other, why not articulate better insults than the usual F-Bombs and racial slurs?

The Uncultured World Cup was made so football fans can insult their opponents in a way that really hurts, while inadvertently learning something about their rival’s culture.

Creatives: Shadab Wajih, Yashashree Samant
Press: OneClub