McDonald’s FC
McDonald’s
For the 2023 FIFA Women’s World Cup, McDonald’s wanted to show their appreciation to their crew, many of which are die hard football fans. Introducing McDonald’s FC, the Fan Crew. We took crew members from around the world and gave them a once in a lifetime experience, taking them to the World Cup finals in Sydney.
Art Director, Concept: Shadab Wajih
Copywriter, Concept: Andrew Gonzalez
Creative Directors: Frank Garcia, Al Wood
Agency: Golin Chicago
Jerseys and branding design
Crew activations in Sydney